Startup Autobahn


Startup Autobahn is a global open innovation platform specifically founded to discover promising startups and establish a cooperative ecosystem by Daimler in 2016.

Started originally in Germany as Startup Autobahn HQ, and followed by successful cases in the United States, China, and India, Startup Autobahn is now launching its first ever Startup Autobahn Korea. In partnership with the Ministry of SMEs and Startups, Seoul Startup Hub (SBA), the Startup Autobahn program will be operated by SparkLabs.  

We provide mentoring sessions run by industry experts, as well as opportunities to network with venture capital firms and potentially attract investments. Moreover, startups will receive our full support in their journey of cooperation with Startup Autobahn’s partner corporations to execute pilot projects of new technologies, services, or products.

The final teams will participate in a 100-day program of mentoring and teaching sessions to help them expand their business. 

Outstanding teams among the finalists will be invited to participate in Startup Autobahn HQ Germany’s program to discuss potential commercialization opportunities with Daimler Germany.

Europe's biggest startup incubator platform designed to help startups 

in the mobility industry effectively 

execute their business.

Europe's biggest startup incubator platform designed to help startups 

in the mobility industry  effectively execute their business 




Alumni Startups


Corporate-Startup Introductions


Pilot Project

Application Deadline

: : 5pm. August 14th, 2020

Areas of Recruitment

1 Future Mobility

Product/Service related to 

future mobility industry

2 Enterprise Solution

Product/Service that can enhance mobility companies’ business, including but not limited to marketing, sales, AS, and personnel.

3 Sustainability

Eco-friendly and sustainable mobility technology/product/service


Startups with innovative solutions 

in the areas of recruitment

Company incorporation is required/mandatory

Preferred Qualifications

1 A team that received outside investment

(total investment of USD 800K or more / TIPS / Series A)

2 A team that can communicate fluently in English

3 A team that can execute a Global BD

Program Benefits

Program Timeline

Step 1: Selection

Applications received will undergo three evaluation phases. Final list of teams will be announced on Selection Day. 

Step 2: Piloting

Cooperative pilot projects between startups and Mercedes Benz will be executed along with mentoring and teaching sessions that will boost the capability of startups. 

The achievements of the projects will be presented to investors and industry exports on the Expo Day. 

Step 3: Finalization

Based on the final results from Expo Day, 

it will be decided whether the product/service

will receive additional funding and extended partnership.

How Startup Autobahn Korea Works


Any Questions?

Please reach out to Sparklabs at

: startupautobahn@sparklabs.co.kr