PROGRAM



Areas of Recruitment

1 Future Mobility

Product/Service related to future mobility industry



2 Enterprise Solution

Product/Service that can enhance mobility companies’ business, 

including but not limited to marketing, sales, AS, and personnel.



3 Sustainability

Eco-friendly and sustainable mobility technology/product/service


Qualifications


Startups with innovative solutions in the areas of recruitment
Company incorporation is required




Preferred Qualifications

1 A team that received outside investment 

(total investment of USD 800K or more / TIPS / Series A)

2 A team that can communicate fluently in English

3 A team that can execute a Global BD

Program Benefits


✓ Opportunities to partner and contract with Mercedes Benz Korea

✓ POC opportunities with Mercedes Benz Headquarter
✓ $8360 awarded to each final-listed team

✓ $12540 awarded to the team invited to Mercedes Benz global HQ

✓ Seoul Startup Hub (SBA) investment opportunity introductions
✓ Seoul Startup Hub (SBA) Corporate cooperation zone & coworking space provided
✓ Globalization support provided (incorporation, JV, share acquisition, etc.)

 Mentoring sessions run by global leaders of each sector

✓ Teaching sessions to build a stronger team and accelerate growth

 if chosen for Ministry of SMEs and Startups(MSS) Future Mobility Startup, 

follow-up R&D commercialization support



Program timeline

Step 1 : Selection

Applications received will undergo three evaluation phases. 

Final list of teams will be announced on Selection Day.



Step 2 : Piloting

Cooperative pilot projects between startups and Mercedes Benz 

will be executed along with mentoring and teaching sessions 

that will boost the capability of startups. 

The achievements of the projects will be presented to 

investors and industry exports on the Expo Day. 


Step : Finalization

Based on the final results from Expo Day, it will be decided whether 

the product/service will receive additional funding and extended partnerships.

How Startup Autobahn Korea Works
PROGRAM

Areas of Recruitment

1 Future Mobility

Product/Service related to 

future mobility industry


2 Enterprise Solution

Product/Service that can enhance mobility companies’ business, including but not limited to marketing, sales, AS, and personnel.


3 Sustainability

Eco-friendly and sustainable mobility technology/product/service

Qualifications

Startups with innovative solutions 

in the areas of recruitment


Company incorporation is required/mandatory



Preferred Qualifications

1 A team that received outside investment

(total investment of USD 800K or more / TIPS / Series A)

2 A team that can communicate fluently in English

3 A team that can execute a Global BD

Program Benefits

Program Timeline

Step 1: Selection

Applications received will undergo three evaluation phases. Final list of teams will be announced on Selection Day. 


Step 2: Piloting

Cooperative pilot projects between startups and Mercedes Benz will be executed along with mentoring and teaching sessions that will boost the capability of startups. 

The achievements of the projects will be presented to investors and industry exports on the Expo Day. 


Step 3: Finalization

Based on the final results from Expo Day, 

it will be decided whether the product/service

will receive additional funding and extended partnership.

How 

Startup Autobahn Korea Works